WHY THE JAPANESE ARE A SUPERIOR PEOPLE! – The Advantages of Using Both Sides of Your Brain!, by Boyé Lafayette De Mente. Phoenix Books Publishers/Publishers. ISBN: 0914778-55-2. Quality trade paperback, 128 pages, $12.95. Available from Amazon.com. To go directly to Amazon.com click on the following link: www.Amazon.com. [Booksellers and libraries please see information at the bottom of this file.]
Internationally known for his 50-plus pioneer books on the business practices, cultures and languages of Japan, Korea, China and Mexico, the author covers the elements in Japan’s traditional culture that have made them remarkably successful in virtually all of their endeavors.
De Mente attributes the special knowledge and skills of the Japanese to the premise that they are primarily right-brain oriented as a result of their vowel-heavy language—a linguistic circumstance they share with only one other group of people: the Polynesians of the South Pacific.
He quotes Japan’s noted brain authority Dr. Tadanobu Tsunoda [author of The Japanese Brain and many other works] on how the Japanese are programmed to first process information in the right side of their brains—the side that deals with feelings rather than facts; a factor that is readily discernible in their arts and crafts as well as in their traditional management practices.
“In the Japanese mindset, aesthetics and form play an equal role with functionality,” De Mente says, adding: “and it is this cultural element that is responsible for the extraordinary beauty of such common things as their bowls, vases, paper doors, room dividers, kimono and yukata.”
De Mente adds that the fact that the Japanese are able to use both sides of their brains gives them significant advantages over strictly left-brained people in designing and manufacturing products from arts and crafts to electronic devices.
In addition to such topics as emotions vs. reason, the “fuzzy” [holistic] thinking of the Japanese vs. the linear thinking of other people, the diligence factor in Japanese behavior, and quality vs. profit, De Mente identifies a long list of views and practices that distinguish the Japanese from left-brain oriented people—and are important for foreigners to know about.
For foreign readers, one of the more interesting topics in the book may be what foreign women have to do to cope with their left-brain oriented male counterparts.
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Boyé Lafayette De Mente is a graduate of Jōchi University in Tokyo and Thunderbird School of Global Management in Glendale, Arizona. He is the author of more than 50 books on the business practices, cultures and languages of China, Japan, Korea and Mexico. For a list and synopses of his books go to: www.boyedemente.com.
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